DSI Tyres, a leader in the tyre industry, along with its affiliated companies, has been recognized at the SLIM Brand Excellence Awards by the Sri Lanka Institute of Marketing (SLIM) and the Dragons of Asia Awards.

At the SLIM Brand Excellence Awards 2024, regarded as Sri Lanka's most competitive brand recognition event, DSI Tyres received the 'Agile Brand of the Year' (Merit Award). This accolade was awarded for the company's ability to adapt to rapidly changing market and social dynamics while adopting innovative and effective business strategies.

DSI Tyres also achieved its first international recognition by winning the Black Dragon Award for the 'Best Brand Building or Awareness Campaign' at the 24th Dragons of Asia Awards, honouring their impactful marketing and communication initiatives.

Additionally, the company secured a Silver Award at the Dragons of Sri Lanka Awards. At the Export Excellence Awards 2024, organized by the NCE, Samson Rubber Industries (Pvt) Ltd. won the Silver Award in the Rubber Tyres and Accessories sector (Extra Large category), SRG Holdings (Pvt) Ltd. earned the Silver Award in the Fresh and Processed Agricultural Export Crops sector (Small category), Samson Bikes (Pvt) Ltd. received the Bronze Award in the Machinery and Light Engineering Products sector (Extra Large category), and Samson Reclaim Rubbers Ltd. secured the Bronze Award in the Rubber and Rubber Products sector (Medium category).