The Indian Sustainable Natural Rubber (iSNR), a groundbreaking initiative that aligns with globally accepted sustainability principles and the European Union Deforestation Regulation (EUDR), was officially launched in Kottayam, Kerala.

The ceremony was inaugurated by George Kurian, Minister of State for Fisheries, Animal Husbandry, Dairying, and Minority Affairs, and presided over by Thiruvanchur Radhakrishnan, Member of the Legislative Assembly.

Dignitaries, including G. Anil Kumar (Vice Chairman, Rubber Board) and N. Hari (Member, Rubber Board), extended their felicitations. M. Vasanthagesan, Executive Director of the Rubber Board, emphasized the importance of the iSNR framework, stating:

"Sustainability is no longer a choice but an imperative in global trade. For the first time, the Indian Rubber Board has created a certification framework with Zero Cost to Farmers and Growers.

This initiative not only ensures compliance with the EUDR but also strengthens the position of Indian natural rubber in global markets."