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Bridgestone India showcased its groundbreaking ENLITEN Technology based tyres at Bharat Mobility Global EXPO 2025, which took place from 17-22 January, 2025 at New Delhi, a premier event showcasing innovations shaping the future of mobility.
ENLITEN technology, pursuing "ultimate customization” to sharpen edge in performances offers enhanced ride comfort, reduced noise, superior wear life, and improved fuel efficiency.
These tyres are designed to meet the evolving needs of both conventional and electric vehicles, delivering a premium, quieter driving experience and outstanding performance across a range of vehicles, including SUVs, CUVs, sedans, and hatchbacks, all while contributing to a more sustainable environment.
Rajarshi Moitra, Executive Director, Bridgestone India, said: "Bharat Mobility Global EXPO 2025 provides an ideal platform to showcase how Bridgestone’s ENLITEN Technology addresses the challenges of sustainable mobility. As the industry transitions towards greener solutions, our technology offers tangible benefits, enhancing efficiency and performance while reducing environmental impact. At Bridgestone, we remain committed to advancing innovation that meets the demands of India’s dynamic mobility ecosystem.”
ENLITEN Technology aligns with Bridgestone’s sustainability goals by reducing raw material consumption and lowering carbon emissions during both production and usage, directly supporting India’s vision for a green and sustainable mobility future. At its pavilion, Bridgestone India will also highlighted its Bridgestone Select and Bridgestone Select+ stores, which embody the company’s customer-centric approach.
Available nationwide, these digitally integrated stores offer a sustainable, ecofriendly and seamless shopping experience, helping customers select the ideal tyres for their driving needs using advanced digital tools.
Through its innovative retail strategy and commitment to sustainability, Bridgestone India is leading the way in delivering a future-ready retail experience with excellence in products, services, and environmental responsibility.