The Rubber Board's mRube, an electronic platform for trading in natural rubber, is gaining traction having transacted business for more than 33,980 tonnes of the commodity in 2,156 contracts worth Rs. 512 crore so far. mRube was launched in June 2022, India's first online market for plantation crops enabling buyers and sellers to bid for spot trade.

The Mumbai based Balkrishna Industries recently won the star performer award for the highest volume traded on mRube during 2023-24 from the tyre sector having traded 3,612 tonnes of natural rubber in 2023-24.

The other honours from the Rubber Board for the utilization of the electronic platform included Rubfila International Limited, Ernakulam, Manimalayar Rubbers Pvt. Limited, Agartala, Kavanar Latex Limited, Pala, Jalebasa RPS, Tripura, Puliyanam RPS, Ernakulam, and Lissy Rubbers (P) Limited, Kothamangalam, in non-tyre sector and different categories like dealers, processors, Rubber Producer Societies, and latex processing.