Pretred, a leading brand that develops and manufactures the world's first and only safety barrier made from recycled scrap tires has passed an important milestone on the path to improving the sustainability of the nation's road infrastructure, with the official certification of its new Colorado Rubber Barrier™ for use on any road with speed limits up to 44 m.p.h.

The new certification means carbon intensive concrete barriers used on hundreds of thousands of miles of U.S. roadways could be replaced by the world's first sustainable alternative, manufactured from waste tires that would otherwise be incinerated or sent to landfill.

Since 2022, Pretred has been using proprietary processes to turn tons of waste tires into high density safety barriers, which are already used on construction sites, in parking lots, at airports, and at event venues. Pretred engineers developed the company's new Colorado Rubber Barrier™ specifically for use on public roadways. It is named in honor of the state in which it was developed and as a counter to the traditional concrete 'Jersey Barrier'. "Passing the rigorous process of certification for use on public roadways is a major step forward both for the company and the environment", said Pretred founder and CEO, Eric Davis. "Every road operator in every state now has the opportunity to significantly reduce their environmental impact by replacing their carbon intensive concrete barriers with the safe, sustainable, and cost-effective alternative of our Colorado Rubber Barrier".

"With electrification and other initiatives, we see a lot of emphasis on reducing the environmental impact of vehicles, but much less on the roads themselves", he said. "Our ambition is to play a major role in making the millions of miles of roads in the U.S. more sustainable".